Toyota FT-CH Concep

Invasion concept car in Detroit Motor Show with the participation of increasingly fierce Toyota FT-CH presents a hybrid concept. At the center of Toyota's design and development of Europe in France, T-CH is designed to capture thoughts referred to as 'Generation 8-bit', which is growing in genarasi era tech games such as 8-bit Sega and Nintendo.

Popularized in the early 80's, microprocessor technology industry dominated the 8-bit home video games. We have signed 8-bit retro in the category embraced such things as music and art genres.

Vehicles whose name is taken from the Compact Hybrid (CH), has a size of 560mm shorter and 25mm narrower than the mid-size vehicles Toyota Prius. While Toyota did not mention weight, drive systems and details of performance, but they claim the FT-CH lighter and more efficient than the Prius Hybrid.

When sold later, Toyota said that the FT-CH will be sold at a price below the Prius with a young target audience.

Referring to the Prius as a universal icon for hybrid technology, Toyota USA President Jim Lentz asserted that the U.S. Toyota is developing a marketing strategy Prius family that will take full advantage of the greatness of a Prius.

"Strategies are being made and certainly will require additional models to be classified in a family (the Prius), one of which is the FT-CH," Lentz said.

November last year, Toyota said it is developing a hybrid system that has a lithium battery power is stronger than cell batteries Nickel Metal-hydride (Ni-MH) today.