New Small Honda presented its Concept at the Delhi Auto Expo as a preview before the launch of the production version which will be held in India in 2011. With a selling price of no more than Rp100 million, a small family vehicle five passengers was developed specifically for India and other emerging markets.
"Honda will try to bring a small car with a competitive price in the entry-level hatchback segment," said Honda Executive Vice President Koichi Kondo.
In order to be cheap, this Japanese car manufacturer will secure local production and supply of components in India. New Small Concept Honda will compete with Maruti Suzuki and Volkswagen with new models from Toyota and Nissan.
In a market that has been dominated by Maruti Suzuki brand, Honda Market currently placing itself as a premium brand in India. Of the 58,285 cars sold in India in 2009, Honda held the market share of 2.9 percent.
0 komentar:
Posting Komentar